I’m a digital product designer based in Amsterdam who cares deeply about how people experience technology in their everyday lives. I hold a BSc in Technology of Graphic Arts (Multimedia Design) from Athens University of Applied Sciences and an MSc in Digital Design from Hogeschool van Amsterdam.

With more than ten years of experience in design, I’m interested in products that don’t just look good, but make decisions clearer, reduce friction, and help people feel more confident in what they choose.

Over the past five years, I’ve led design across gifting, travel, and booking platforms, shaping end-to-end journeys from discovery to checkout, balancing user needs with business goals, while collaborating closely with product, engineering, and marketing teams. I enjoy working at the intersection of strategy and craft: zooming out to understand the problem, and zooming in to refine the details that make an experience feel intuitive and trustworthy.

Alongside my product work, I helped building and led a team of designers with diverse skill sets, helping establish processes, shared standards, and ways of working that allowed the team to grow from zero into a confident, collaborative design function.

With a background in ui/ux and digital design, I bring a multidisciplinary perspective that blends visual sensitivity with strong product thinking. I’m most motivated when design has real-world impact, helping people move from intention to action with clarity and confidence.